Google Ads — where the LSA lead data came from

Written 2026-10-31 in response to: "There is no LocalServicesCampaign in 736-704-5907 in the UI."

Short answer

The lead list did not come from the pMax campaign or from call reporting. It came from the Google Ads API resource local_services_lead, queried against customer 7367045907.

Exact source

Item	Value
MCP server	`google-ads-mcc` (project-local, same exe/creds as global `google-ads`)
Auth / login-customer-id header	`6781110068` (Ish's Client Center)
Customer ID queried	`7367045907`
Customer descriptive name (from API `customer` resource)	`{active} Williams, John - Aable John's Tree Service Inc.`
Lead list resource	`local_services_lead`
Lead query filter	`local_services_lead.creation_date_time >= '2026-09-01'`
Fields returned	`lead_type`, `lead_status`, `category_id`, `creation_date_time`, `lead_charged`
Category on every lead	`xcat:service_area_business_tree_service`

local_services_lead rows are not tied to a campaign in the query; they are account-level LSA leads. The spend/conversion numbers attributed to "Local Services" came from the separate campaign resource:

Campaign field	Value
`campaign.id`	`15779126337`
`campaign.name`	`LocalServicesCampaign:SystemGenerated:0005d4e0f09c830d`
`campaign.advertising_channel_type`	`LOCAL_SERVICES`
`campaign.status`	`ENABLED`
`campaign.serving_status`	`SERVING`
`campaign.campaign_budget`	`customers/7367045907/campaignBudgets/10151910390`
Last 30 days (to 2026-10-30)	$1,755.10 cost, 195 clicks, 24 conversions

The pMax campaign (22270391951, **LP - pMax - Local - Tree Removal, channel PERFORMANCE_MAX) is a different campaign and was reported on its own row.

Discrepancies with what the UI shows

Campaign count. The API returns 27 campaigns for 7367045907 with no status filter (5 enabled incl. the LSA one, 21 paused, 1 removed). The UI search reportedly showed 43. That mismatch is unexplained. Possible causes, not yet verified:
- The UI was on a different account (e.g. the manager view, or another client), or
- The UI count includes drafts/experiments, which the API campaign resource doesn't return. Worth checking the customer ID in the top bar of the UI matches 736-704-5907.
LSA campaign not visible in UI. Google Ads often hides the system-generated LSA campaign from the normal campaign table; it is managed through the Local Services dashboard (ads.google.com/localservices) instead. So it not showing up in the UI campaign list doesn't by itself mean it doesn't exist. But I have not confirmed via the UI that LSA is reachable from your login.
ads.google.com/localservices. The message said "shows: [paste what you see]", but it was still the placeholder, so I don't yet know what that page displays.

Caveat on earlier claims

"10 unanswered messages" = MESSAGE leads with lead_status = NEW in the API. "NEW" is Google's status, and I took it to mean not opened/acted on. That's not verified against the LSA inbox.
"Leads stopped after Oct 24" = no local_services_lead rows and near-zero LSA campaign cost from 2026-10-25 to 2026-10-30. The cause has not been determined.